There is a stark irony right now, in that we have never had more information available to us on the exploitation of our private information, the good and bad actors when it comes to tracking us, the tools we can use to protect ourselves. Google told me that “as implemented in the origin trial, FLoC uses significantly less data than what can already be accessed via third-party cookies, and FLoC is designed to prevent websites from reverse-engineering an individual's browsing activity.” But privacy advocates have been roundly dismissive of this.Īnd so to Apple. While FLoC is eventually intended to replace tracking cookies, during the trial, it will give trackers access to even more information about subjects.” This week, Facebook has blamed a user-centric convenience behind its latest data mishap, with that feature’s exploitation by “bad actors.” And so, the fear with FLoC is that the anonymized group IDs will soon be recognized and interpreted, that your IP address will be captured and linked.ĮFF warns that “the Chrome origin trial for FLoC has been deployed to millions of random Chrome users without warning, much less consent.
With data harvesting and tracking, history tells us to beware the unintended consequences of even well-meaning developments. The FLoC origin trial is an early but important step toward the Privacy Sandbox's goal of an open web that is both private by default and economically sustainable.” In response to this story, Google told me that “we strongly believe that FLoC is better for user privacy compared to the individual cross-site tracking that is prevalent today. Using the web, DuckDuckGo warns, will be “like walking into a store where they already know all about you.” You won’t be tracked as 45-year-old accountant, John Smith, of 101 Acacia Avenue, but the algorithm will be pretty specific about your interests and will readily share that with websites. Put simply, that hidden, secretive algorithm tracks the sites you visit and your online activities to assign you to a group.
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